Establishing Your Brand Voice

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by Tierre Pride Brand voice simplified Your brand voice is the distinct personality that your brand takes on in its marketing communications. It is a combination of your brand values, tone, and positioning. Think of your brand as a person and your brand voice as the way that person expresses themselves! Why is it important?…

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Rest Your Way to Productivity

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By Anne-Sharlene Murapa. There is a phrase that I grew up hearing a lot of from the working-class adults in my life, which said, “walala wasala.” This can be loosely translated to, “if you sleep, you get left behind.” At the time, I didn’t quite understand what that meant, but the older I grew, the…

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