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Why it’s a bad idea to put all your marketing eggs in one basket

If you have a single channel approach to marketing, you’re missing out on a lot of potential customers and leads that could help grow your business into the future. 

The recent Facebook, Instagram and Whatsapp outage says it all.

I tell my clients all the time…’…don’t be a slave to the algorithm’ and this global event just goes to show that we shouldn’t be slaves to social media. Why should these platforms wield so much power?

It’s time to take that power back by being in control of your content and client list or audience.

Brands have to do everything they can to stand out and attract new customers, so a multi-channel approach to your marketing strategy is the way to go.

Why?

Multi-channel marketing helps you reach consumers on several platforms, which will help you get more attention than your competitors and sell more products. 

A multi-channel marketing strategy is an effective way for brands to reach new customers and maintain relationships with existing ones. 

By learning about the value of this strategy and putting it into action, you can create a strong foundation that will grow with your business in the years to come.

  1. Increase visibility across multiple channels to convert more website visitors into customers.

The marketing ecosystem consists of a variety of channels and audiences. These audiences also live and play on a variety of online platforms. So, a good online presence is essential to meeting your ideal client where they are and providing a consistent experience across all channels.

  1. Use different marketing channels to target your ideal customers.

By identifying your ideal customers it will become clear which channels are most relevant to your strategy. Starting with the customer is also the ideal way to tailor your content and experience to what they really want.

  1. Different channels support each other

Each marketing channel or tactic can support each other and make your campaigns more dynamic. This can also help to manage any algorithm changes or downtime. The key to making this work is to ensure a consistent message and experience across all channels and optimising regularly to get the results you want.

  1. It takes more than a single tactic to grow your brand

Each platform has a specific purpose and appeals to specific demographics, so

it’s wise to incorporate the ones that work for your brand and align with your objectives.

Here are a few examples:  

Social media: Awareness & Education

Email: Nurturing & Building Relationships

Search engine optimization (SEO): Improve search engine rankings and discovery

If you’re just getting started with a business, it can be hard to know where to begin with your marketing strategy. But all businesses need a multi-channel strategy in order to grow their customer base and increase revenue.

By focusing on multiple channels, you will be able to reach a wider audience, which boosts your ROI in the long run. 

Have questions?

Get in touch at seun@sparkfiremarketing.co.uk and we will be happy to answer your burning marketing questions.

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