How To Make The Most Of Your Marketing

Now, you’ve made the decision to engage in some marketing for your business but you are not quite sure what the word ‘marketing’ means or what you need to do. 

It must be quite daunting.

Not to worry, in this article, we will answer a few of the most basic questions about marketing and give you some practical tips to help you put them to good use.

A simple way to describe Marketing is that it’s the process of promoting products or services for the purpose of selling said products and services. 

Anyone can find this definition by doing a simple Google search or opening a dictionary.

Marketing is much more human than this. Let’s keep it simple. Marketing is about connecting with the right person at the right time with the right solution to a problem they have. 

One of the most important things to be aware of is that Marketing is all about connection and value.

Armed with this perspective and understanding of Marketing, the next thing you should know is how to carry out your Marketing and actually be successful at it. 

Marketing is an important conversation that has the potential to grow customer loyalty and help establish a strong brand.

Here are many ways that Marketing can be used to boost the growth of your business, even on a budget.

Here are a few ways you can make the most out of Marketing:

1. Know Your Customer: It would be great to have a product or service that solves every problem for every person on earth but this is not realistic. Identifying your ideal customer is the first step to a winning marketing strategy. Who are they? Where do they live? What are their likes and dislikes? What are their pain points? How do they make buying decisions? What are their values? These are only a few questions to ask yourself when trying to define your ideal customer. 

Top tip: Don’t be intimidated by the competition. All you need to do is understand who you are speaking to and create the right content to reach them in the right place at the right time

2. Establish Your Brand Identity: When you think of Marketing as the way you have a conversation with your ideal customers, think about how you present yourself to people you are meeting for the first time.  You want to present the most accurate version of yourself, to give a clear and concise picture of who you are. Your brand identity is vital for your marketing efforts, as you want to be recognized by your target audience. You also want to find a common point of connection (or parity) with your audience. . This will enable you to differentiate yourself from the competition and carve out a specific space in the market for your business.

3. Build Relationships With Customers: Marketing means understanding people’s needs and wants, their likes and dislikes, what they are going to buy now and what they might buy in the future. The key to marketing is to make sure that once you have a clear understanding of who your target market is, start to build a relationship with them. Think about the ways that you can build trust. This can be achieved by establishing yourself as a trusted brand through testimonials, for instance. You also want to share valuable content that your ideal customer really cares about and may even help them. This is especially important for new businesses. Other ways to build credibility is by collaborating with other established brands for that extra stamp of approval. Contributing your knowledge to other platforms is also a brilliant way to gain awareness and establish yourself as an expert in your industry.

4. Identify The Right Marketing Channels: There are a number of marketing channels at your disposal and learning not just the correct channels but the ones most fitting for your business and customers will give you an advantage.. It will be a waste of time, money and effort to market on channels  that do not give you access to your ideal customer.. It is one thing to have a brand identity and know how to speak to your customers, but also knowing where to speak to your customers is key. For instance, if your ideal customers are business owners then an ideal place to find them online is on a professional networking platform, such as LinkedIn or business communities.

Top tip: You don’t need a presence on every single marketing channel. Focus your time, energy, and resources on where your ideal customer is.

Want to get support with your marketing? Sign up for the free Marketing Clarity Challenge by joining our Fuse community on Facebook. You can also reach out to us by sending an email to