Why Marketing Should Be a Process, Not an Event

Marketing plans are necessary for companies who want to sell their products and services to the public. Here’s how to make one and execute it well.

Successful marketing can’t be done just once to make a real impact. The reality is that marketing is a process, which takes a lot of work that can’t be done in a day or even a month – Building a brand and effective marketing processes takes time and consistency.

What is marketing? 

It’s not just a tactic. Marketing is belief and action to inform and motivate those who are in our niche and our industry. We use the term “marketing” when we’re talking about the combination of many different activities. 

Think about your marketing mix: Content, Search, Paid ads, and PR. Sounds like a really exciting blend! 

Whatever the mix of marketing activities you choose, there are some core activities that you need to keep repeating over and over (and over): Content, Search, Paid ads, and Branding is the quintessential marketing activities. 

Whatever anyone does in marketing, it starts with content. All these activities fit into a system that helps you consistently generate, nurture and convert quality leads into repeat revenue for your business.

How to market to your customers and fans with consistency

The most important thing when it comes to building an audience is consistency. 
If you can help people know when to expect new content from you, then they’ll start to build it into their routine and expect new content from you on certain days or at certain times.
This is why content calendar tools can make a big difference when it comes to brand-building. 
Marketing Automation tools are also essential to help you schedule repetitive tasks to you can save time and money, generate quality leads and gather useful data to inform your decisions.

With a drip campaign, for instance, you can give people something new, fresh and evergreen, whenever they want it without ever missing their cues. 
Retaliatory analytics remind your fans or subscribers who love you or care about your brand that there’s always something you want to say or share. If you hear the words “stop,” “next,” or “start” any time you create content for your business, you need to stop creating that content and start creating something new, in response to the feedback you are getting from your audience.

Don’t just create content; create a mindset for people to expect certain types of posts from you.
At Sparkfire Marketing, we create a yearly plan for our brand and for the clients we work with. This plan includes key dates and themes for each month or quarter. This overall plan is then broken down into specific monthly and weekly tactics – Each theme outlines what type of content or campaigns we will create for a brand each month.

Here’s how we put it together.
Step One: Define goals and objectives

Step Two: Research themes relevant to your ideal customers

Step Three: Organise the themes into relevant times of the year

Step Four: Decide on the channels & content formats you will use to reach your ideal customers

Step Five: Create your content

Step Six: Schedule your content to be published according to your calendar

Step Seven: Monitor performance and optimize your strategy

Once your core values, the core product or service, whatever you’re focused on has been defined it’s time to pick your content formats and channels.

For instance, blogging platforms work really well if you’re looking for consistent content because you can post new content at the same time everyone else is. Social media is fantastic for informal conversation, discovering ways to help others, and building a community around your brand.

How to build a content marketing strategy that keeps your customers coming back for more

A content marketing strategy is a must for any business that wants to survive in today’s online world. Your customers are bombarded with information from a variety of sources and more content is being created every day. 
How can you make your company stand out from the crowd and attract new customers?
It’s important to create an online or offline presence valuable to your consumer base. Either way, a marketing strategy is something you need to implement to attract, engage, and convert leads or customers.

Online Marketing vs. Offline Marketing

One of the most frequently asked questions that new business owners ask is, “What do I need to do to be successful online?” The short answer is, it depends. 
Because online marketing is so prevalent right now, you might expect it to be the easiest thing to do in today’s day and age.

However, if you make decisions that are predetermined and assume that web marketing is the only thing your business needs to be successful online, you’ll miss out on the much larger opportunities offered by offline marketing. For example, there are a multitude of opportunities to attract customers through traditional media, such as television, radio, and print, as well as offline marketing opportunities, such as advertising, promotions, mailers, salespeople, and more. Why not go after them all?

Think about it this way. Let’s say your business doesn’t even have a website and you’re just starting out. These channels are great options to explore. 

Always bear in mind that your marketing is an integral part of your business and it deserves its own clearly defined processes to succeed.

One of the ways to ensure that you successfully execute your marketing is to create a marketing plan. 

We’ve created a free template to help you get started

In the link below, is a free marketing plan template: https://docs.google.com/presentation/d/1X3O81s9MYfOHo7dZj75ML1ykfS4VEdvV/edit#slide=id.p10