5 Ways to Create the Best Digital Marketing Campaigns

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A digital marketing campaign is one of the best ways to reach potential clients. There are several ways to create one, but to effectively reach your target audience and get results from your campaigns, using the best methods available is always a step in the right direction.  Digital marketing is the execution of marketing efforts…

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5 Reasons You need a Website

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You may be wondering why you need a website.  Well, we’ll tell you. Websites are a great way to increase the popularity and visibility of your business, especially when you consider digital marketing campaigns. A website is a public space where you can share all the information related to your company and its products. With…

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How to Harness the Power of Content Marketing

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Content marketing is a process of publishing and distributing content – such as articles, videos and infographics, with the intention of attracting and retaining the desired audience, which can then be converted into leads. It can be used to create awareness for your business, introduce new products or services, create customer engagement, or encourage participation…

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What is a Customer Journey and 5 Ways to Create a Smooth One?

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What is a Customer Journey? When building a business there are a number of things that are very important for the success and growth of your business. Having a smooth Customer Journey is one of these things.  You might be wondering what a Customer Journey is,  don’t fret, it is a simple concept to understand….

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Why Marketing Should Be a Process, Not an Event

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Marketing plans are necessary for companies who want to sell their products and services to the public. Here’s how to make one and execute it well. Successful marketing can’t be done just once to make a real impact. The reality is that marketing is a process, which takes a lot of work that can’t be…

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7 Ways to Build a Culture of Marketing Clarity

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Without clarity you have chaos, and chaos can exist even in your marketing. As a business owner, having marketing clarity is what distinguishes you from the competition.  It sets you apart and makes it easier to carry out marketing campaigns that build your brand as well as connect you to your customers.  Marketing needs to…

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How To Make The Most Of Your Marketing

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Now, you’ve made the decision to engage in some marketing for your business but you are not quite sure what the word ‘marketing’ means or what you need to do.  It must be quite daunting. Not to worry, in this article, we will answer a few of the most basic questions about marketing and give…

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Anatomy of an Entrepreneur

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The first step in understanding entrepreneurship is knowing who an entrepreneur is.  According to the International Labour Organization (ILO), entrepreneurs are those people who have the ability to see and evaluate business opportunities, together with the necessary resources to take advantage of them and to initiate appropriate action to ensure success. However, this is a…

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Mental Health is as Important as Physical Health

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During the previous Olympic competitions, multiple award-winning gymnast Simone Biles made a decision that shocked the entire world. She quit from the Olympics right in the middle of the games. With 5 out of 6 finals to go, Biles decided that she could no longer go on with the games. Why? She was suffering something…

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Dealing with anxiety in the workplace

Dealing with anxiety in the workplace

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Working conditions and environment can have a huge impact on mental health and, equally, someone’s mental health can have a significant impact to perform well in their job. We recently asked some of our team members to share  tips on ways to prevent anxiety and how they deal with anxiety in the workplace and this…

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Why SEO is important for your business.

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Written by Damilola Koya. You’ve undoubtedly heard the term “search engine optimization” (SEO) a lot. If you truly want people to discover your business, you’ll want to optimize your website so that it appears right on top of results in search engines when clients search for terms related to your business. So why all the…

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Establishing Your Brand Voice

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by Tierre Pride Brand voice simplified Your brand voice is the distinct personality that your brand takes on in its marketing communications. It is a combination of your brand values, tone, and positioning. Think of your brand as a person and your brand voice as the way that person expresses themselves! Why is it important?…

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Rest Your Way to Productivity

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By Anne-Sharlene Murapa. There is a phrase that I grew up hearing a lot of from the working-class adults in my life, which said, “walala wasala.” This can be loosely translated to, “if you sleep, you get left behind.” At the time, I didn’t quite understand what that meant, but the older I grew, the…

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Something I tried that worked

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Written by Oluwatosin Valentina Akinniyi. I often hear people say Life is beautiful! Try something new, don’t be afraid to fail, take a bold step today try something new, eat something you haven’t tried, what doesn’t kill you makes you stronger e.t.c. LOL I questioned every time I saw those quotes. What if I try…

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How to Plan a Successful Email Marketing Campaign

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Written by Nkem Oyaghire Email Marketing is one of the most effective and cost-efficient ways to reach customers. Successful email marketing is about understanding your target audience – their behavior, preferences, and the demographics that fit. Curating relevant emails is a very important part of the communication chain you have with your clients. The more…

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