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Why it’s a bad idea to put all your marketing eggs in one basket

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If you have a single channel approach to marketing, you’re missing out on a lot of potential customers and leads that could help grow your business into the future.  The recent Facebook, Instagram and Whatsapp outage says it all. I tell my clients all the time…’…don’t be a slave to the algorithm’ and this global…

Why SEO is important for your business.

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Written by Damilola Koya. You’ve undoubtedly heard the term “search engine optimization” (SEO) a lot. If you truly want people to discover your business, you’ll want to optimize your website so that it appears right on top of results in search engines when clients search for terms related to your business. So why all the…

Establishing Your Brand Voice

by Tierre Pride Brand voice simplified Your brand voice is the distinct personality that your brand takes on in its marketing communications. It is a combination of your brand values, tone, and positioning. Think of your brand as a person and your brand voice as the way that person expresses themselves! Why is it important?…

Rest Your Way to Productivity

By Anne-Sharlene Murapa. There is a phrase that I grew up hearing a lot of from the working-class adults in my life, which said, “walala wasala.” This can be loosely translated to, “if you sleep, you get left behind.” At the time, I didn’t quite understand what that meant, but the older I grew, the…

Something I tried that worked

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Written by Oluwatosin Valentina Akinniyi. I often hear people say Life is beautiful! Try something new, don’t be afraid to fail, take a bold step today try something new, eat something you haven’t tried, what doesn’t kill you makes you stronger e.t.c. LOL I questioned every time I saw those quotes. What if I try…

Person typing on a laptop

How to Plan a Successful Email Marketing Campaign

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Written by Nkem Oyaghire Email Marketing is one of the most effective and cost-efficient ways to reach customers. Successful email marketing is about understanding your target audience – their behavior, preferences, and the demographics that fit. Curating relevant emails is a very important part of the communication chain you have with your clients. The more…

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