Anatomy of an Entrepreneur

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The first step in understanding entrepreneurship is knowing who an entrepreneur is.  According to the International Labour Organization (ILO), entrepreneurs are those people who have the ability to see and evaluate business opportunities, together with the necessary resources to take advantage of them and to initiate appropriate action to ensure success. However, this is a…

Mental Health is as Important as Physical Health

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During the previous Olympic competitions, multiple award-winning gymnast Simone Biles made a decision that shocked the entire world. She quit from the Olympics right in the middle of the games. With 5 out of 6 finals to go, Biles decided that she could no longer go on with the games. Why? She was suffering something…

Dealing with anxiety in the workplace

Dealing with anxiety in the workplace

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Working conditions and environment can have a huge impact on mental health and, equally, someone’s mental health can have a significant impact to perform well in their job. We recently asked some of our team members to share  tips on ways to prevent anxiety and how they deal with anxiety in the workplace and this…

Why it’s a bad idea to put all your marketing eggs in one basket

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If you have a single channel approach to marketing, you’re missing out on a lot of potential customers and leads that could help grow your business into the future.  The recent Facebook, Instagram and Whatsapp outage says it all. I tell my clients all the time…’…don’t be a slave to the algorithm’ and this global…

Why SEO is important for your business.

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Written by Damilola Koya. You’ve undoubtedly heard the term “search engine optimization” (SEO) a lot. If you truly want people to discover your business, you’ll want to optimize your website so that it appears right on top of results in search engines when clients search for terms related to your business. So why all the…

Establishing Your Brand Voice

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by Tierre Pride Brand voice simplified Your brand voice is the distinct personality that your brand takes on in its marketing communications. It is a combination of your brand values, tone, and positioning. Think of your brand as a person and your brand voice as the way that person expresses themselves! Why is it important?…

Rest Your Way to Productivity

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By Anne-Sharlene Murapa. There is a phrase that I grew up hearing a lot of from the working-class adults in my life, which said, “walala wasala.” This can be loosely translated to, “if you sleep, you get left behind.” At the time, I didn’t quite understand what that meant, but the older I grew, the…

Something I tried that worked

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Written by Oluwatosin Valentina Akinniyi. I often hear people say Life is beautiful! Try something new, don’t be afraid to fail, take a bold step today try something new, eat something you haven’t tried, what doesn’t kill you makes you stronger e.t.c. LOL I questioned every time I saw those quotes. What if I try…

Person typing on a laptop

How to Plan a Successful Email Marketing Campaign

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Written by Nkem Oyaghire Email Marketing is one of the most effective and cost-efficient ways to reach customers. Successful email marketing is about understanding your target audience – their behavior, preferences, and the demographics that fit. Curating relevant emails is a very important part of the communication chain you have with your clients. The more…